Queen Elizabeth Olympic Park exhibition in Belgrade

The model of the future Queen Elizabeth Olympic Park is currently in Serbia at the Delta City centre, Belgrade. The British Embassy organised press and business meetings around the exhibition to highlight the innovations involved in the Park's development, and explain what opportunities exist to be a part of creating the Park’s future success. 

As one of London's top future visitor destinations an estimated 9.3 million visitors to the park are expected in 2016. As a centrepiece to the Park, the 144 metre tall ArcelorMittal Orbit will be London’s tallest sculpture and its newest landmark. Flanking the southern edge of the south plaza and located in the centre of an arc between the Stadium and the Aquatics Centre, it has the potential to become an internationally recognised symbol of the 2012 Olympic and Paralympic Games.

A survey of other existing tall attractions in urban settings (including the Eiffel Tower) points towards the compatibility, even desirability, of dense urban blocks in close proximity to the monument. Adjacent development south of the ArcelorMittal Orbit could enhance the experience of scale and drama of the tower and provide complementary uses nearby (e.g. shops and cafes in the ground floors of adjacent mixed-use buildings), resulting in the monument itself becoming a natural hub for the area.

The exhibition was opened by Michael Davenport, the British Ambassador in Belgrade, saying, “We are extremely proud that the Olympic Games will have a lasting effect on the east of London. This part of our capital is being completely transformed and generations of athletes and citizens will be able to use these new, sustainable, modern and multifunctional facilities.” The exhibition will also start the “UK in Serbia week” which continues on into the second week of February.

After Serbia, the model is due in other cities in Central and Eastern Europe. Check back on these pages for updates on the progress of the exhibition and information on its next location.